The Journey From Concept to Sun-Kissed Confidence
At Moxy Swim, every curve, cut, and color tells a story — and it all starts with a pencil, a mood board, and a lot of bold energy. Designing a swimsuit isn’t just about fabric. It’s about how it makes you feel the second you slip it on.
Welcome to a behind-the-scenes look at how Moxy goes from sketchpad to shoreline.
💭 Step 1: The Mood
Before any lines are drawn, we start with a vibe. Each season, we ask:
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What does confidence look like in 2025?
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How do you mix sexy with sculpted — bold with effortless?
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What would a Gen Z goddess wear to her beach debut?
The answer becomes a visual mood board — full of golden sunsets, nostalgic 90s cuts, clean lines, textured fabrics, and unapologetic attitude.
✍️ Step 2: The Sketch
From that vibe, our lead designer starts free-sketching silhouettes. Think:
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Asymmetry for drama (Off Script)
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High-leg cuts for length (Main Character)
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Textures that hug the body just right (Ripple Effect)
We sketch dozens of versions before landing on the one. The goal? A fit that moves with you, flatters every angle, and gives off instant “where’d you get that?” energy.
🧵 Step 3: Fit. Test. Repeat.
Designing swimwear is like sculpting — it takes prototypes and patience. We obsess over:
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Strap placement (comfort vs. lift)
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Back dips (just enough skin)
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Bottom coverage (flirty, not fussy)
We test on real bodies, not mannequins, to make sure every suit moves — not just looks good on a hanger.
🎨 Step 4: Color Theory
Our signature color palette was made for sunshine. Each shade is chosen to pop in natural light, pair with a tan (or not), and mix beautifully between tops and bottoms.
2025 Palette:
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Soft Lilac – calm, modern, a pastel dream
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Sage Green – earthy and elevated
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Pale Blue – clean, cool, confident
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Sunset Orange – bold & beach-glow-ready
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White Sands – minimalist, luxe, timeless
We swatch each tone on real fabrics and under sunlight — what looks cute on screen isn’t always beach-approved.
🧷 Step 5: Details That Matter
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Adjustable ties that actually hold
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Italian Lycra that lasts past pool season
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Double lining for a sculpted, secure feel
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Eco-aware production because we care about the oceans we swim in
Everything is intentional. From the gold-embossed tags to the minimal seams — it’s about more than a look. It’s a feeling.
🌊 Sketch to Surf, the Moxy Way
We design swimsuits like they’re armor for your best self. Because when it fits right, stretches right, and looks next-level — the confidence is instant.
From sketch to surf, we’re creating swimwear that moves with you — not just for the season, but for the story you're writing in it.
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☀️ Moxy Swim. Made to move. Designed to slay.
